Kristen Gaffney, founder and CEO of Super True, is emerging as a prominent leader in the children’s health and wellness industry in 2025. Her brand is distinguished by its commitment to transparency and the use of clean, healthy ingredients—qualities that have resonated strongly with health-conscious parents. Super True’s flagship products have gained significant traction among families and influencers on platforms like Instagram and TikTok, driving the brand’s rapid growth.
Explore how Kristen is now redefining kids’ fashion through wearable wellness, combining tech and comfort.
Beyond her business success, Kristen is recognized for her candid perspectives on entrepreneurship and her role in advancing women-led innovation, establishing her reputation as a trusted and authentic voice in a competitive market.
Kristen Gaffney’s Childhood, Family Values & Portland Roots
Kristen Gaffney was born on May 12, 1987, in Portland, Oregon, placing her at 38 years old in 2025. Raised in a family that valued integrity and hard work, Kristen grew up with a strong sense of purpose and community. Her parents, Michael and Susan Gaffney, both educators, instilled in her the importance of lifelong learning and ethical conduct.
Though not much has been publicly disclosed about her siblings, sources indicate Kristen was the eldest child, shouldering early leadership roles within the family.
From a young age, Kristen demonstrated an entrepreneurial spirit, often experimenting with small ventures such as handmade crafts and local sales during her school years. Her educational journey saw her attending Portland State University, where she earned a degree in Marketing and Communications in 2009. Her time in college, set against the backdrop of a rising digital age, honed her understanding of brand storytelling and consumer psychology.
While Kristen’s height and weight remain private, her commanding presence and poised demeanor suggest a confident and approachable leader, well-suited for public engagement.
Kristen Gaffney’s Personal Life in 2025: Family, Marriage, and Balance
As of 2025, Kristen Gaffney maintains a fulfilling family life alongside her entrepreneurial career. Kristen Gaffney is married to Tyler Gaffney, a former NFL running back.
The couple has three children: Jaxon (born 2017), Conway (born 2019), and a third child born around 2023.
In 2024, they relocated from California to Nashville, Tennessee, prioritizing a healthier environment for their family. Kristen balances her roles as a mother, entrepreneur, and Sports Illustrated model while maintaining privacy around her personal life.
Her ability to navigate both leadership and family commitments reflects a grounded approach to success, resonating with many working parents and entrepreneurs.
How Kristen Gaffney Founded Super True: Building a Transparent Beauty Brand?
Kristen Gaffney’s professional journey began soon after college, where she gained valuable experience in marketing roles within the beauty industry, focusing on product launches and brand development. Motivated by a desire for greater transparency and authenticity in beauty products, she founded Super True with a clear mission to create honest, simple, and effective skincare solutions.
Her recent expansion into the fashion-tech space is equally pioneering—learn how she’s merging wellness with lifestyle through Super True’s smart clothing line.
The early stages of building Super True involved overcoming typical startup challenges such as securing initial funding and navigating industry regulations, while working to build a loyal customer base. Kristen’s hands-on leadership and dedication to quality helped the brand gain recognition within niche beauty communities.
A pivotal moment for Super True came around 2022 when its flagship serum received positive attention from beauty editors and influencers, sparking increased interest on social media. This exposure helped transition the brand from a small indie label to a more widely recognized name.
Kristen attributes much of Super True’s success to actively listening to customer feedback and fostering a transparent culture within her team. As she noted in a recent interview, “Authenticity is not a marketing gimmick for us; it’s the foundation of everything we do.”
Today, Super True continues to expand its product offerings and invest in sustainable packaging, solidifying its position as a forward-thinking brand in the wellness space by 2025.
Kristen Gaffney’s Net Worth, Lifestyle Choices & Business Footprint in 2025
As of 2025, Kristen Gaffney’s net worth is estimated to be in the range of $5 million to $7 million, a testament to the steady growth of Super True and its expanding market footprint. Her income streams include company profits, strategic partnerships, and selective brand endorsements aligned with her values. Unlike celebrity entrepreneurs who flood their social media with every lifestyle detail, Kristen opts for a more understated approach, focusing on meaningful brand collaborations rather than flashy endorsements.
Her lifestyle reflects her brand’s ethos: grounded, sustainable, and thoughtful. Reports suggest she owns a modest home in Nashville with eco-friendly features, and her vehicle choices lean towards electric models, aligning with her commitment to sustainability. Beyond personal luxury, Kristen is actively involved in philanthropic efforts that support women entrepreneurs and environmental causes, reinforcing her influence beyond just business metrics.
Fans and followers see Kristen not only as a business leader but also as a role model for authenticity and responsible entrepreneurship. Her impact on pop culture is subtle yet powerful—encouraging consumers to question norms and demand transparency in the brands they support.
The Impact of Kristen Gaffney on the Clean Beauty Industry in 2025
Kristen Gaffney emerges as a distinct voice in the entrepreneurial world through her dedication to transparency and authenticity. In an era where many children’s food brands are scrutinized for ingredient quality, Kristen’s journey offers a refreshing narrative grounded in trust and innovation in children’s health and wellness.
Kristen’s growing influence spans far beyond skincare—from ethical fashion to wearable health tech for children, she’s leading a wellness-driven lifestyle revolution for modern families.
Frequently Asked Questions About Kristen Gaffney
Who is Kristen Gaffney, and what is Super True?
Kristen Gaffney is the founder and CEO of Super True, a children’s health brand focused on providing healthy snacks free from seed oils. She is also known as a Sports Illustrated model and entrepreneur.
What is Kristen Gaffney’s estimated net worth in 2025?
Her net worth is estimated between $5 million and $7 million, derived from her company’s growth, partnerships, and endorsements.
Where did Kristen Gaffney study?
She graduated from Portland State University with a degree in Marketing and Communications.
Is Kristen Gaffney married?
Yes, Kristen Gaffney is married to Tyler Gaffney, a former NFL running back. The couple has three children.
How did Kristen Gaffney start Super True?
She founded Super True to address the lack of transparency in children’s health snacks, motivated by her own experiences as a mother and entrepreneur.
Does Kristen Gaffney have a Wikipedia page?
As of 2025, Kristen Gaffney does not have an official Wikipedia page but is gaining recognition in the children’s health and wellness space.