The red carpet at the 2026 NFL Honors in San Francisco was already crowded with MVPs and Super Bowl legends, but the moment Jaxson Dart stepped out, the flashbulbs blazed with new intensity.

 

The red carpet at the 2026 NFL Honors in San Francisco was already crowded with MVPs and Super Bowl legends, but the moment Jaxson Dart stepped out, the flashbulbs blazed with new intensity. Beside the New York Giants' franchise QB was Marissa Ayers, wearing a metallic gold gown that essentially halted the internet before the first trophy was even polished.

While the tabloids often default to the "WAG" (Wives and Girlfriends) label, Marissa Ayers is a self-made powerhouse. She didn't just stumble into the spotlight; she curated it using an Alabama PR degree and a nomadic childhood that prepared her for the world stage.

The Fashion Masterclass: Why the "Marissa Ayers Gold Dress" is Viral

Last night, February 5, 2026, was a career milestone for Jaxson Dart as an AP Offensive Rookie of the Year finalist. Yet, the viral takeaway was Ayers' style pivot.

• The Look: Marissa bypassed the "loud" influencer trends of years past for a champagne-gold metallic gown with a structured corset and floor-length train.

• The Narrative: This "Old Hollywood" look solidified her transition from social media model to luxury lifestyle icon.

• The Quote: Speaking to PEOPLE on the carpet, Dart admitted: "The rookie season was a grind, but having Marissa by my side made the New York transition seamless. She’s the best."

From a "Great Gatsby" First Date to JCW’s: The Ayers-Dart Relationship Evolution

The romance between the "G-Men" signal-caller and the Georgia-born model wasn't a PR stunt—it was a slow-burn narrative that kept fans guessing until early 2026.

The Secret Broadway Spark (October 2025)

Long before the red carpets, the two were spotted navigating NYC. Their first date was a showing of The Great Gatsby on Broadway. The flame truly caught air when they were seen at an elite Manhattan Halloween party, with Marissa dressed as a mermaid.

The Sideline Strategy: Meeting the "Momager" (December 1, 2025)

The speculation reached a fever pitch at Gillette Stadium. Marissa was photographed bundled up in the stands alongside Kara Dart, Jaxson’s mother. Seeing the two women laughing together during the Giants vs. Patriots game was the definitive signal: this was serious.

The "Rumor Has It" Viral Hard Launch (January 9, 2026)

Marissa finally "broke the internet" with an Instagram carousel captioned "rumor has it..." featuring intimate dinner dates at 4 Charles Prime Rib. Jaxson’s public response? A comment reading, “In a movie with you.” Even teammate Cam Skattebo chimed in, jokingly asking for "his boy" back.

The Viral JCW’s "Mukbang" (February 2, 2026)

Proving they aren't just about high-fashion, the pair traveled to Jaxson’s hometown of Kaysville, Utah, this week. Marissa posted a TikTok "mukbang" from JCW’s Burgers, rating strawberry milkshakes in a parked car—a refreshing look at a couple that usually lives under the bright lights of Times Square.

The "Bama" Blueprint: Why Her PR Degree Is Her Secret Weapon

To understand Marissa’s poise, you have to look at her roots. Born in Georgia, she moved 17 times before high school graduation. This nomadic life gave her the "social chameleon" skills needed to navigate everything from the boxing rings of Madison Square Garden to elite NFL galas.

Academic Excellence & Brand Management

A May 2025 graduate of the University of Alabama, Marissa was a Delta Zeta sister and a PR specialist. Unlike many influencers, she is trained in brand management. She understands the "Ayers Brand" from the inside out, which is why her deals with SKIMS and Alo Yoga feel like partnerships rather than paid ads.

MVP Origins & Competitive Edge

Before the NFL, Marissa was the lead model for Most Valuable Promotions (MVP). She was a prominent face at the Jake Paul vs. Anthony Joshua fight in Miami and the historic Taylor vs. Serrano bout at MSG. Her background in competitive gymnastics (11 years) gave her the physical discipline to handle the high-pressure environment of live sports broadcasting.

FAQ: Marissa Ayers Net Worth and Facts

How did Marissa and Jaxson meet?

While the exact "meet-cute" is private, they began crossing paths in the NYC social circuit in late 2025. Both are 22 years old and were navigating their first major year in the New York spotlight together.

What is Marissa Ayers' net worth?

In 2026, her net worth is estimated between $800,000 and $1.1 million, fueled by elite modeling contracts and her history with MVP.

Is she moving to New York full-time?

Marissa currently splits her time between Hoboken (near the Giants' training facility) and Manhattan, though her modeling work keeps her flying to London and LA.

The 2026 Power Couple: Jaxson Dart Stats and Impact

As we look toward the 2026 season, the "Ayers-Dart" era is just beginning. Jaxson finished a historic rookie year with 2,272 passing yards and 24 total touchdowns (including a franchise-rookie record 9 rushing scores).

With Marissa’s PR expertise and Jaxson’s on-field grit, they are the rare couple that appeals to both the SportsCenter crowd and the Vogue audience. They are proof that in the modern era, the most successful stars are those who can balance a high-octane career with a grounded personal life.